Our store owner became the National Tea Quality Judging Skills Competition champion three times in 1970, 1981, and 1992, while being awarded by the Minister of Agriculture, Forestry, and Fisheries. Deeply appreciating the natural blessings of tea leaves carefully selected by our store owner, who received the highest honor as Japan's top tea appraiser, we try to do our best to produce Japanese tea products with a focus on quality.
We are always ready to serve you so that you can send our high quality Japanese teas to your loved ones as a gift, as a congratulatory or condolence gift, and for seasonal greetings. The rich tea aroma and taste will bring true satisfaction to those you reach with our tea products.
The essence of the way of tea, Chanoyu, is the demonstration of courtesy and respect for others, always with compassion for the feelings of the other person. Haruhide Morita won the National Tea Quality Judging Skills Competition three times in 1970, 1981, and 1992, and also was awarded by the Minister of Agriculture, Forestry, and Fisheries. Our full confidence can naturally make us feel that the Japanese teas, carefully selected with heart by the store owner and delivered to you by MORITAEN, overflow with a rich aroma and deep flavor.
Became a three-time National Tea Quality Judging Skills Competition champion in 1970, 1981, and 1992, being awarded by the Minister of Agriculture, Forestry, and Fisheries.
He has served as the representative of MORITAEN.
National Tea Quality Judging Skills Competition:
Won three times
Awarded by the Minister of Agriculture, Forestry, and Fisheries:
Kyoto Tea Quality Judging Skills Competition:
Won five times
This process is the finishing of crude tea that has been carefully selected by the tea master, Haruhide Morita. Tea masters involved in this process usually put their hearts and souls into getting the best out of the tea, including its taste and aroma. Roasting, or "Hiire," as the most important process for Japanese tea removes the moisture percentage to 2% or less to control the green taste and produce a rich aroma and flavor. Tea Master Haruhide Morita finely adjusts the fire temperature and roasting time according to the characteristics of each carefully selected tea leaf. This fine adjustment depends entirely on the long experience gained since the beginning of the apprenticeship. Our passion for bringing delicious Japanese tea to our customers makes us never compromise in this process. Tea Master Haruhide Morita says: "Hiire is the life of tea."
A velvety smooth texture and a refined sweetness leaves a subtle, refreshing bitterness that lingers gently in the throat… Such an experience can never be achieved with a single type of tea leaf. With his sensitive palate, Haruhide Morita, an uncompromising tea master, artfully blends various tea leaves to create a perfect harmony of a smooth and mellow texture, delightful sweetness, and refreshing bitterness. His dedication to quality through daily conversations with tea drives him to deliver the finest tea products to you.
The exceptional techniques and quality-focused dedication to Japanese tea-making of our owner, Haruhide Morita, serving as Japan's top tea appraiser awarded by the Minister of Agriculture, Forestry, and Fisheries are being handed down to the next generations.